Reshaping tradition that connects culture, imagination, and generations.
Culture, Imagination, and Generations at Artist Blueprint
This is Kel, founder and creator of Artist Blueprint and the story worlds under its umbrella.
At Artist Blueprint, we ask an important question:
How can fairytales grow with the world we live in today?
When we think of fairytales, we often picture castles, forests, and magic mirrors — stories rooted in Europe and passed down through Western folklore. They begin with “Once upon a time” and take us to lands far away.
But fairytales have always been about more than location.
They are about journeys, transformation, and wonder — and those things exist in every culture.
A Different Fairytale Journey
In Goodiestan ‘Magic Spinning Loom’ story, Artist Blueprint tells a fairytale shaped by a different path.
The journey begins in the Old World in India and travels to the New World in Canada.
Ruby and Kiva live in Canada, but their grandmother carries something extraordinary with her: a chest hidden inside an enchanted object — a spinning loom, steeped in memory, heritage, and hidden magic.
The loom is not just a magical tool — it is a bridge.
Symbolically, it connects the children’s real world to the fantasy realm of Goodiestan — weaving together:
Past and present
East and West
Reality and imagination
Just like fairytales always have.
Heroes Are Universal
Heroes don’t come from one place, one culture, or one tradition.
They exist in every family, every community, and every part of the world. They grow up in cities and villages, in old worlds and new ones, carrying stories, memories, and dreams that shape who they become.
For generations, stories have shaped how we see courage, kindness, resilience, and wonder. Yet the faces of heroes in fantasy haven’t always reflected the world around us.
At Artist Blueprint, we believe something simple and true:
Heroes are universal.
In Goodiestan, the heroes come from a South Asian family. The magic flows from their own cultural roots.
Artist Blueprint set out to create a fairytale that feels familiar, yet inclusive and new — where the central magic carries generations of stories and traditions. A world where children of immigrants see themselves as heroes, not side characters.
Where wonder is not imported — It’s inherited.
Ruby and Kiva are not visitors in someone else’s myth.
They are the heroes of their own story.
And just like them, children everywhere deserve to see themselves at the center of adventure, courage, and wonder.
Because heroism isn’t defined by where a story started.
It’s defined by heart, choice, and imagination.
Fairytales Belong to the World
Fairytales are not owned by one tradition. They belong to grandparents and caregivers everywhere — to the quiet voices that pass stories from one generation to the next.
Magic Spinning Loom is a fairytale that travels with us — carried in suitcases, in bedtime stories, and in the everyday magic of family memory. It shows that every culture has its own Goodiestan waiting to be discovered.
Fairytales are not disappearing.
They are evolving.
And together, we are reimagining them.
Follow the story and see more at the Artist Blueprint Community YouTube channel — and let’s keep reimagining fairytales together.
Artist Blueprint 